What have we done here?
Relevant courses
MKTG 384 | INTEGRATED MARKETING COMMUNITCATIONS
The process of developing new products was developed and explored. The marketing tasks which are unique to this operation investigated, and an understanding of the marketing management of products throughout their life cycles was undergone. We were tasked with identifying markets for, developing, designing, and producing a product prototype for market.
Integrated marketing communications includes advertising, sales promotions, packaging, public relations, publicity, personal selling, direct marketing and event sponsorship. We were involved in creating, planning, implementing and evaluating a client-oriented project by developing an integrated marketing communication campaign for a local education not-profit. This course has vastly improved my understanding of the relationship between advertising agencies and firms, as well as skills like media design, copywriting, and professional communication.
This course dealt with the behavioral science concepts of individuals, as well as the group behavior of consumers. This course emphasized the application of buyer behavior research to marketing management.
MKTG 385 | CONSUMER BEHAVIOR
COB 300 was the marketing component of an integrated learning experience consisting of four courses, taken concurrently, which introduced the fundamental conceptual tools of management, finance, operation and marketing in such a way as to establish their mutual relevance and interdependence. We worked in small project teams on a semester-long business plan project designed to require the application in concert of conceptual tools from each of the function areas.
COB 300 | INTEGRATED BUSINESS
COB 291 | BUSINESS ANALYTICS
MKTG 430 | PROFESSIONAL SELLING
MKTG 466 | ADVANCED PROFESSIONAL SELLING
MKTG 470 | STRATEGIC INTERNET MARKETING
MKTG 410 | SOCIAL MEDIA MARKETING
MKTG 485 | MARKETING MANAGEMENT
MKTG 480 | PRODUCT DEVELOPMENT
The application of quantitative modeling and analysis to managerial decision-making. Introduced techniques from predictive and prescriptive analytics including linear optimization, decision analysis, queuing, regression, timeseries forecasting, and simulation. Emphasis is on implementing, solving, and interpreting results from spreadsheet models for business applications. This course is where I developed an understanding for the ‘other side’ of marketing.
This course provides an understanding of many aspects of personal selling including preparing for selling, selling techniques and the role of selling in our society. We engaged in a number of sales roleplays throughout the semester in order to practice the real world application of sales techniques and understand the consumer sales journey
The purpose of this class is to build on the selling skills first learned in MKTG 430 . It will focused on enhancing existing skills and learning new ones in order to even better prepare for a successful career in sales.
Studied the culture and demographics of the Internet and examined online business strategies. Learned the hardware and software tools necessary for Internet commerce, identifying appropriate target segments, developed product opportunities, price structures and distribution channels over the Internet and execute marketing strategy in computer-mediated environments.
The class covered the foundations of social media including the predominantly used social media platforms, when and how to use each effectively, and a glimpse into the social psychology behind interactions within and across social media platforms. We worked in teams to provide a comprehensive social media marketing plan for a small business and completed relevant certifications for digital marketing.
Case studies were used to develop analytical and decision-making skills. Knowledge gained from previous course work was applied to actual circumstances faced by marketing managers in private, public, profit and not-for-profit organizations. Extensive preparation of case materials outside of class provided a basis for case presentations and discussion of case situations in class.